How I Work

Most people don’t fail because they lack talent, time, or resources.

They fail because they lack a structurean organizing framework—in which to integrate time, talent, resources and action in support of their most important goals.

“When Bruce first talked about “structure,” I cringed. I didn’t want to force myself into a mold. But, no! He meant a framework to help me persist toward results. I became a better photographer and am creating a rewarding life that supports my art. And getting paid!”

S.D. Jones, Photographer, Victoria, BC

Unaware of dysfunctional structures, many of us blame setbacks and failure on ourselves. Or other people, systems, or circumstances. But trying to “solve” a lack of success drains energy and disempowers us.

In Life Design Coaching, instead of focusing primarily on problems—what we don’t like, and don’t want—we clarify, articulate and envision the results we truly do want.

Then, using the Life Design structure, we organize and guide our actions so that we create—bring into being—those results that matter most in our lives, work and relationships.

Change Your Structure; Change Your Results

“Shifting from problem-solving to creating was key to me getting my life organized and finding better paid work. Bruce’s “life design framework” and caring personal coaching made it all much easier.”

E.H. Smythe—Single Mom, Calgary, AB

A rocking chair is fine for relaxing. But not for going where you want to go.

Its pieces and parts are put together—structured—to limit it to rock back and forth. Whereas bikes and boats are structured to move where you want to go.

You can hire coaches, read books, listen to podcasts, watch videos, attend workshops, and “solve problems” until the cows come home, BUT, if your underlying structure does not guide you toward real and lasting results, most of your efforts will likely be in vain.

As an artist, I knew structure was important, but had not applied that insight to my life and work. Nor had I applied my results-creating expertise to personal or professional results. Bruce’s framework made creating films, running my business, and crafting the kind and quality of personal life I longed for much easier, and more effective.

Rod Sturgeon, Filmmaker, Los Angeles, CA

The Key: From Solving Problems To Creating What Matters Most

• More On How Structure Influences Success at ” Structure Rules!

Books by Bruce Elkin

Five books istting on a reflective surface, by author Bruce Elkin.
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