How I Work

Change Your Structure—Change Your Life

“When Bruce first talked about “structure,” I cringed. I didn’t want to force myself into a mold. But, no! He meant a framework to help me persist toward results. I became a better photographer and am creating a rewarding life that supports my art. And getting paid!”

S.D. Jones, Photographer, Victoria, BC

Again, most people don’t fail because they lack talent, time, or resources.

They fail because they lack an organizing framework—a structure in which to integrate time, talent and resources in support of their most important goals.

Or because they over-rely on problem-solving—a structure that works well for mechanical and technical challenges, but often fails when applied to human situations.

Rough graphic with the words "creativity" and "structure" connected by circular arrows. Creativity leads to structure, which leads to creativity.
Structure gives rise to results

To Create What Matters, Use A Structure That Supports Results

Life Design Coaching can help you shift from a problem-driven structure to a results-driven, creating-focused organizing framework.

In it, you acknowledge problems and issues. And rise above them.

You focus action on desired results, and take action to bring them into being.

Using the Life Design Framework increases your chance of creating what matters—independent of problems and circumstances.

“Shifting from problem-solving to creating was key to me getting my life organized and finding better paid work. Bruce’s “life design framework” and caring personal coaching made it all much easier.”

E.H. Smythe—Single Mom, Calgary, AB

Why Is Structure Key To Success?

A rocking chair is a fine framework in which to relax.

But not so good for going places.

Its structure—how the pieces and parts are put together—is designed to rock back and forth.

In contrast, bicycles, boats and planes are structured to take you where you want to go.

You can hire coaches, read books, listen to podcasts, watch videos, attend workshops, and “solve problems” until the cows come home…

But, if the structure underlying your action does not guide your energy toward real and lasting results, your efforts will likely be in vain.

As an artist, I knew structure was important, but had not applied that insight to my life and work. Bruce’s framework made creating films and running my business much easier—and more effective.

Rod Sturgeon, Filmmaker, Los Angeles, CA

“In 1983, I was lost, overconfident and looking for direction. Bruce helped me develop a framework for life and work that I continue to use today.”

Kevin “Doc” Klein, Organizational Consultant, Asheville, NC

Change your structure, change your life, work, whatever!

More Details at
Life Design Coaching and The Life Design Framework

Helpful Resources

• For a deeper dive into how structure gives rise to behaviour, check out Structure Rules!

ED’S STORY: The Structure of Change, explains how a business client rose above problem-solving to create personal and professional results he’d consistently failed at.

FREE INFO PACKAGE: Email with “Coach” as subject


Books by Bruce Elkin

Thrive! Creating what matters most, by Bruce Elkin.
Simplicity and Success, by Bruce Elkin.
Emotional Mastery, by Bruce Elkin.
Creating Sustainable Success, by Bruce Elkin.
The ABCs of Emotional Mastery, by Bruce Elkin.
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