Personal Life Coach

My first client was Sharon Wood, 1st N. American woman to summit Mount Everest, in 1986. Subsequently,I helped her reinvent herself as a motivational speaker.

Since then, I’ve coached, spoken to and done workshops for thousands of clients on six continents.

I developed a Coach Training Program for Peer Resources in Victoria, BC.

I’ve helped numerous coaches set up and implement their own successful practices.

Professional Coach

As an Associate of the Action Studies Institute, I designed programs for developing generic skills for business and education.

I was an Advanced Instructor for Robert Fritz’s Technologies for Creating program, and contributed briefing notes on “practice” to Peter Senge’s The Fifth Discipline Handbook.

I consulted, coached, designed programs, and facilitated training for: ALCAN, Motorola, Ciba-Geigy, Scotia-McLeod, Banff Centre, Open Learning Agency of BC, Mount Royal College, Sierra Club, BC, and numerous other businesses and organizations.

But my primary coaching focus is on personal and professional clients—helping them create what truly matters in life, work and relationships.

Professional Challenge Programs

I helped start the Banff School of Environment, and was a Faculty member in the Environmental Decision-Making for Managers program there.

I was the founding Director of Yamnuska Mountain School, transforming it from an nearly defunct, money-losing YMCA program into a profitable, world-class Mountain Leadership school.

For the international adventure company, One Step Beyond, I developed and ran a retreats and team-building programs for professionals and executives in the Canadian Rockies .


As well as writing numerous articles, a monthly newsletter and the Create What Matters Most blog, I’m the author of the books and ebooks shown at the bottom of this page.

I’m teaching myself how to write memoir about how a naive schoolteacher navigated dysfunctional systems, jobs and institutions and—after many false starts and setbacks—learned to create his own dream job as a freelance coach and writer.

For a deeper dive in the history of my personal/professional struggles and development, go to FINDING PURPOSE

FREE INFO PACKAGE: Email me with “STORY” as subject.

A 3-D photo of the ebook Thrive! Creating what matters most, by Bruce Elkin. It is standing on a white surface, throwing a shadow. The back ground the bluish cover is a photo of a mountain with a man looking up at it from a foreground ridge

Books by Bruce Elkin

Thrive! Creating what matters most, by Bruce Elkin.
Simplicity and Success, by Bruce Elkin.
Emotional Mastery, by Bruce Elkin.
Creating Sustainable Success, by Bruce Elkin.
The ABCs of Emotional Mastery, by Bruce Elkin.