People toast with beer bottles at sunset

A Small Business Success Story

“Successful entrepreneurs find the balance between listening to their inner voice and staying persistent in driving for success “ because sometimes success is waiting right across from the transitional bump that’s disguised as failure. “—Naveen Jain

Murray’s Story:
An Entrepreneur Figures Out What Truly Matters

Murray signed up for one of my group coaching workshop and a personal success coaching programs because he hated his job and hoped to create a new purpose driven life and career.

As his success coach, one of the first things I asked him was to do was draw up a list of ten things he wanted to create over the next five weeks to ten years. Then I asked him to pick one result that he wanted to create during the five weeks of the course as a practice project.

What If You Don’t Know What You Really Want To Create?

At the second session, a week later, Murray was frustrated.

He’d discovered that he did not want any of the things he’d written on his list of ten results, nor did he really want the practice creation he’d chosen.

They were all, he sheepishly told us, things he thought would make his wife or his parents happy.

I asked him to draw up a new list.

When he returned for the third session, Murray again reported that the results he’d listed were not things he truly wanted.

This time he’d made a list of ideals — things he thought a man his age with a family “should” want or was “supposed” to want if he were to appear mature, responsible, and successful.

Murray was frustrated and anxious about his failure to clarify what he wanted.

Digging Deeper To Discover What Really Matters

A good personal life coach works with what the client presents.

I asked Murray to imagine that anything he wanted to create was possible, and that money, skills, education, outside approval, and success could all be assumed. Then I asked him to imagine what mattered most to him under such optimum circumstances.

“Games!” he said.

“Games?” we asked?

“Yes,” he said, again with a sheepish look on his face. “I’d make up games – board games.”

“Great,” I said. “Is that something you’d truly like to do?”

“Yes,” he said, “but….”

“But, what?” I asked.

He seemed nervous, tentative, a bit like a frightened child. “Is it okay to want something like that?” he asked. “I mean, it’s kind of a kids’ thing, isn’t it? What would people think?”

“What people? Okay with who?” I asked.

Trust Your Heart’s Desires

“The heart wants what the heart wants,” I told Murray and the group.

It’s important to acknowledge what your heart wants. Just because you want something doesn’t mean that you have to act on it; you always have a choice.

It is, however, important to know what you DO want.

Murray nodded.

“Besides,” I added, “do you think the inventors of Monopoly or Trivial Pursuit care about what people think?” He grinned.

During the rest of our personal success coaching, Murray practiced the skills and form of creating by inventing a prototype board game that we played on the last night of the workshop. It was a great success and I was a proud and happy coach.

Deeper Still: Vision Emerging

Through the ongoing personal coaching process, Murray got in touch with other deeply held desires. Another of his “childish” desires had been the desire to brew high quality beer from scratch using organic ingredients.

Experimenting in his mind and on paper with the specifics – the success criteria – of that result eventually led him to envision and start a U-Brew business.

I switched my role to that of an entrpreneur coach and continued supporting him.

Over the next couple of years, Murray built the U-Brew into a solid business success, then sold it.

He used what he’d learned in coaching to envision a new kind of local microbrewery. He saw it as a “zero-emissions” operation; all wastes re-cycled or turned into marketable organic products like exotic mushrooms and pond-raised catfish.

Award-Winning Success – In Work and Life!

Although Murray’s Brewery hasn’t quite reached zero emmissions, he has new partners who share his vision, and want to grow their own organic hops.

And, as well as becoming a great local and regional success, much appreciated by locals and visitors alike, the brewery has won numerous gold, silver and bronze medals at National Brewing contests.

Although starting his businesses was stressful, Murray is happier now that he is focused on what matters to him. He is more energized now that his path has heart, and that path is leading him toward a life and career he truly cares about.

“It isn’t always easy,” he told me recently, “but it is what I want to do. And that’s a lot better than trying to live up to other people’s expectations or “shoulding” on myself.”

Then he added, “Having a personal success coach really did make the whole thing a lot easier.”

Naturally, I agreed.

Creating What Matters Most – In Almost Anything You Truly Want

The important thing to take away from Murray’s life and entrepreur success stories is that he, like each of the other successful success coaching clients described in these success stories, bought fully into the life design process.

He practiced the skills and structure of creating regularly and consistently. He learned from failure, and he learned from success. He looked to me, as his personal success coach, or entrepreur coach, for help and support, but mostly he created what mattered most to him on his own.

In the end, he not only successfully created specfic creations, he learned how to create success at almost anything that matters . He became his own personal success coach.

I was and am very proud of him. And I love the beer he brews!