How I Work

Life Design Coaching Asks ‘Why Do Some Succeed While Others Fail?’

Structure Influences Behaviour—And Results

Most people don’t fail because they lack talent, time, or resources.

They fail because they lack a structurean organizing framework—in which to integrate time, talent, resources and action in support of creating their most important goals.

“When Bruce first talked about “structure,” I cringed. I didn’t want to force myself into a mold. But, no! He meant a framework to help me persist toward results. I became a better photographer and am creating a rewarding life that supports my art. And getting paid!”

S.D. Jones, Photographer, Victoria, BC

Unaware of the underlying structures that influence their behaviour and results, many blame setbacks and failure on themselves. Or on other people, systems, and circumstances.

They see that failure as a problem, but trying to solve it drains energy and disempowers them.

In my Life Design approach, instead of focusing primarily on problems—what you don’t like, and don’t want—you clarify, articulate and envision the results you truly do want.

Then, using the Creating Framework, you organize and guide your actions to create—bring into being—those results that matter most in your life, work and relationships.

Change Your Structure; Change Your Results

“Shifting from problem-solving to creating was key to me getting my life organized and finding better paid work. Bruce’s “life design framework” and caring personal coaching made it all much easier.”

E.H. Smythe—Single Mom, Calgary, AB

A rocking chair is fine for relaxing.

But not so good for going where you want to go.

Its pieces and parts are put together—structured—so it can only rock back and forth.

On the other hand, bikes and boats are structured to take you where you want to go. And stay there.

Your underlying life structures can cause you to act like a rocking chair, or enable you to act like a boat or bike.

You can hire coaches, read books, listen to podcasts, watch videos, attend workshops, and “solve problems” until the cows come home, BUT, if your underlying structure—your organizing framework—does not guide you toward real and lasting results, your efforts will likely be in vain.

The good news is, with coaching help, you can change your structures and change your results. Your action more consistently moves you where you want to go with no rebound.

• More On How Structure Influences Success at ” Structure Rules!

As an artist, I knew structure was important, but had not applied that insight to my life and work. Bruce’s framework made creating films, running my business, and crafting the kind and quality of personal life I longed for much easier, and more effective.

Rod Sturgeon, Filmmaker, Los Angeles, CA

The Key To Life Design Success:
From Solving Problems To Creating What Matters Most

Books by Bruce Elkin

Five books istting on a reflective surface, by author Bruce Elkin.
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