Bruce Elkin Personal Life Coaching, Success Coaching, Writer

Sustainable Success Strategies for Creating What Matters Most in Life, Work, and Business

"In this book, as in his excellent Simplicity and Success, Elkin takes what are usually thought of as mutually exclusive ideas and shows how they complement each other. Challenging, but I'd say he makes a good case."

- Celia Jonnson, Small Business Owner, Vancouver, BC

Creating Sustainable Success

Five Problems with Problem Solving — and What They Teach Us About Creating Rich Yet Simple, Healthy, Sustainable Lives and Work


Have you ever "solved" a problem - such as smoking or being overweight - only to find it keeps coming back, over and over again?

Have you ever "fixed" a problem only to find that your solution caused more grief than the problem?

When you are just about to achieve success does something undermine that success and move you back to where you began?

Do you oscillate between better then worse, then better then worse, then...?

Such dilemmas plague problem solving as a sustainable success strategy - in both senses of "sustainable." These dilemmas explain why problem solving is not an effective way to produce real and lasting success of any kind.

Problem Solving Is Not The Answer

Even if you're good at it, problem solving is far from the key to real and lasting success. Necessary? Yes. But sufficient? No!

Creating Sustainble Success addresses our reliance on problem solving - and shows why it not only rarely works for life's challenges, but often makes things worse.

It describes two kinds of situations we call problems: convergent and divergent. Conventional problem solving only solves convergent (single solution) problems.

Divergent challenges (multiple solutions) are best seen as challenges and opportunities, and best approached from a creating stance. Creating is a far superior success strategy, maybe even the key to generating the kind and quality of success we all long for.

"Creating Sustainable Success is an important book! It shows how over-relying on problem solving leads to even worse problems. And shows us what to do about it. After reading this book, I can't wait to read Simplicity and Success to learn how to create what matters most - to create life success in spite of my "problems."

- Arren Hofstad, Green Entrepreneur, Seattle, WA

Creating Success

Creating is a powerful key to producing success in anything that that truly matters to you - including creating an environmentally sustainable life, work, community, etc . . .

However, most of us do not know how to deliberately create what matters most to us. So we habitually default to problem solving as our primary success strategy. But, at best "solutions" merely bring us temporary relief from problems; at worst, the cure becomes worse than the disease.

The ebook describes five flaws in problem solving that prevent it from being a useful success strategy or from providing a practical key to success.

Because conventional problem solving only succeeds in convergent situations, it fails to provide a solid platform on which to build a success strategy that works consistently. And why it so often wastes precious time, energy and resources.

The key to sustainable success lies in rising above problems by shifting to the more senior, more powerful, and more comprehensive strategy of creating.

Creating Embraces And Transcends Problem Solving

If you create as part of problem-solving, it is still problem solving. It will still fail to produce lasting success.

However if you solve problems as part of creating, solutions support desired results. Often your problems dissolve; they fade away when faced with the higher life energy generated by creating what matters most.

"I loved this book. It helped me get a clearer understanding of the limits of problem solving, and also see how much I tend to use it. Yikes! I've got my work caught out for me, if I want to shift to a creating stance and create the real career success and the life success I long for. I'm hoping it's the key to success for me."

- S. Taylor, Freelance Copywriter, Los Angeles, CA

If you want deeper insight to why your efforts to create success -- life success, personal success, career success, business success, relationship success, environmental success… - buy this book.

Creating Sustainable Success outlines a successful success strategy, and points out the barriers to avoid as you create what matters most to you. What more could you want?

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